Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Visual Search Optimization — Whiteboard Friday. Without a robust technical SEO strategy even the best content won't be found for bots or humans. But most of you watch Whiteboard. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. Once you have gathered all the previous data you will have a very complete, but still manageable, prioritized and categorized source of potential blog post ideas from different type of sources: Analyze and make this data actionable with the next steps:Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. On-Demand Webinars. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. So they're thinking, "Aha. Trackur (paid) – Sentiment and influence metrics and tracking (history). Howdy Moz fans, and welcome to a new edition of Whiteboard Friday, the very first one of 2014. Moz Local Raise your local SEO visibility with complete local SEO management. Let’s recap… March 10, 2023 The Fundamentals of Crawling for SEO – Whiteboard Friday Whiteboard Friday | SEO Basics In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. Welcome to another edition of Whiteboard Friday. If you see “Disallow: /”, immediately talk to your developer. This is Will Critchlow, founder and CEO. So AI is here. If no information is returned, then you are a. 3. Welcome to another edition of Whiteboard Friday. Beyond the quality of the content itself, these technical issues need to be checked and addressed. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Individual URLs with bad links. Lighthouse, one of my favorites, is available right in Chrome Dev Tools. Step 3: Put it all into a dashboard. Moz Pro Introducing Brand Authority Learn more Free SEO Tools. 99% of the time work really well together. Whiteboard Friday. Video transcription by Speechpad. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 10:10. SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics. Collect the results in a spreadsheet. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution, and how you can make the most of it. Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. Critical Thinking. However, most of these are intentional. Okay, that's customer lifetime value. You might reach your audience of a few dozen. This week we're going to chat about being intentional about the content investments that you make. There are plenty of articles all over the web that go into the finer details. In this case, it’s often better to simply drop the page with a 404 or 410, and let those links drop from the index. In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google. We've included some of our favorite episodes here, and find. But you should be using words and phrases that Google has related to a particular keyword. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. So what I’ve done here is I’ve taken our classic SEO pyramid, sort of you’ve got to start with a strong base and work your way up. They do have bounce rate. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. e. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. Well, it's the same content, same search intent behind it. . The logic makes a lot of sense here if you think about it simplistically. Competitive keyword research is a crucial part of any SEO strategy. Content. Click on the whiteboard image above to open a high-resolution version in a new tab!Step 2: Map your keywords into a content plan. A typical SEO site audit takes me around 50 hours to complete. Explore all the free SEO tools Moz has to offer. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. This is the first Whiteboard Friday of 2012, and today we're talking about anchor text, which could seem like a basic topic. 83% of users with access needs limit their shopping to websites that they know are barrier-free. This week's Whiteboard Friday focuses on ad copy testing ideas and best practices. Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. Google’s local algorithm demands different tactics for link building. Our shiny new Rogerbot crawler is the new kid on the block, and it’s. Rand mentioned internal linking a few months ago before Penguin even hit, back when we. Finally, select the desired resource (in our case it’s YouShallNotPass. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. We obviously have a global crisis. Today we are going over part three of our three-part series all about featured snippets. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Go to Meta & Structured Data. Web marketers increasingly face a fork in the road. If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. Extreme topical relevance. With Moz Pro, you can conduct site audits to identify technical SEO issues and crawl issues, as well as recommend ways to improve and fix any issues. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. You're going to watch Whiteboard Fridays about specific topic areas. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: The Fundamentals of Crawling for SEO – Whiteboard Friday. 1. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” –. In today’s Whiteboard Friday, MozCon speaker and content marketing expert Ross Simmonds walks you through his method for creating a content marketing engine that will ultimately make you money, rooted. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. So in this case, 6,500 is our search volume. Paid Search Ad Copy Auditing. This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. This week we're talking about guest blogging strategies. Join Us! By: Amin Forout. Once you have a list of relevant keywords, map them into a content plan. One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. It’s so much more important to have the ability to really influence change and action. Today we are going over the rules of link building. It's arguably the most important part of the link building process—and also the most grueling. So my talk today is about harnessing generative AI for content and SEO success. 1. This is our Moz-shaped superpower. That is a very rough rule. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. Techniques that once worked are now penalized. So does Bing. My name is Will Critchlow. I'm going to do a search for artificial. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. and sometimes it’s easier to use a tool to track it all and find new opportunities. 1. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. . In today's Whiteboard Friday, Rand talks about a new approach to marketing those products that can get the conversations buzzing. Hope you all had a wonderful happy New Year and a great holiday season, whatever you might celebrate. So this is the first part to three videos. TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app's endless supply of videos. Click on the whiteboard image above to open a high-resolution version in a new tab!. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. To do SEO you really only need 3 things to get started: a website, your brain, and data. Refresh the page and see if any important content disappeared. Here, for example, is a very generic example of a simple Gantt chart framing a very basic SEO site audit: Aren’t Gantt charts only needed in project management & sales?. Otherwise, your relevance and your conversion get really hard. 4 Stats About SGE – Whiteboard Friday. Link auditing is the part of my job that I love the most. You can use semantic SEO to get results in any niche. Repeatable content ideas. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. They sent out a bunch of penalties to, well, a noticeably large number of. Conclusion. Open the page in the most recent version of Chrome and go to Chrome Developers Tools. Now, this is an awesome tactic to use for link building. And once you have those, start to run them through this engine and give your content new life. Case Studies Explore how Moz drives ROI with a proven track record of. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this. If the site is large and has a lot of issues to document, the time. Moz was the first & remains the most trusted SEO company. This Whiteboard Friday shows you three relatively quick, easy, and tool-free ways to (link) build a sturdy foundation for your site. You can start talking about the benefits of your product, start showing testimonials from people. Secondly and most of the time you're working. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Step 4: Work the content audit dashboard. " Note: This isn't much different than good SEO - on-page/on-site optimization is unlikely to ever be a competitive advantage. This one comes to us via submission from email. Second point, second thing we can do to evolve our link building is to move beyond big, shiny, interactive link building campaigns. But for marketers, TikTok's greatest asset lies in its algorithm. Happy Friday. In today's Whiteboard Friday, Rand. As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. Instead, create a document that says what needs to be done. All kidding aside, the idea of searcher task accomplishment is a. Click on the whiteboard image above. Your All-In-One Suite of SEO Tools. Welcome to Whiteboard Friday. probably want a specialist so that you make sure you nail all your tactics. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization. 4. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I think a lot of the way we think about using ChatGPT is only a content creator but I think that's a more limiting belief. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. Moz is a venture-backed company, so I could potentially get on that list. I loved to tune into Rand Fishkin’s Whiteboard Friday when he was the ‘Wizard of Moz’, and I still do today!. Tom: Howdy, and welcome to another British Whiteboard Friday. I think on average our customer lifetime value is essentially $120 times the average customer lifetime span, which is somewhere around 11 months all in. This initiative was the brainchild of Rand Fishkin, Moz's co-founder. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process. Click on the whiteboard image. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about. For reference, here's a still of this week's whiteboard. So this is a concept. Today I want to talk you about title tags, specifically title tag hacks to increase your traffic and. 1) The default content range is 0-200, so this includes articles with no word count defined by WordPress. Hi, everyone. And the good news is all of the ability to understand context and filter comes from the GPT part of ChatGPT rather than the chat part. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Check the site speed for mobile devices. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and how to approach a dataset, how to kind of come to it with a question so that they could efficiently get an answer. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Pete, the marketing scientist for Moz, and I want to talk to you today about title rewrites. Their Whiteboard Friday series offers premium. a startup is a huge task all on its own. Rankings, I've got to say, really aren't the best thing to include in your reports. The next way you can use ChatGPT to enhance your SEO is getting feedback on content. Design areas to consider in order to avoid future redesign. Hey, everybody. Hey there, Moz fans, and welcome to another edition of Whiteboard Friday. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. We developed our own framework, the Balanced Digital Scorecard, to help our consultants do just that. If you're looking to hire an SEO or are interviewing for an SEO role. Founded in 2004 as SEOmoz, the company launched its first SEO optimization tool all the way back in 2009. (And remember, DA is a proprietary Moz metric — search engines don't use it to determine rankings. I am President and partner at Kick Point, which is a. Kavi outlines a four-step process for building resource and content libraries. This week's video is about Core Web Vitals. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Miriam Ellis provides a downloadable spreadsheet to analyze the strengths and weaknesses of multiple. 1. The image caption. Before joining the Moz team, she spent several years managing digital content for Nintendo of America, Inc. Keyword Explorer Find traffic-driving keywords with our 1. For reference, here's a still of this week's whiteboard. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features. Meaning, if you share something on a Twitter, a Facebook, a LinkedIn, a Google+, a Pinterest, a Reddit, a StumbleUpon, whatever network you might be using, the influencers on those networks have the ability to help amplify that reach. We did a Whiteboard Friday on related topics, so you can check that out. Video Transcription. Adding review schema markup = 20% lift. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This includes topics like keyword analysis, backlink research, and other areas. ) Check out the resources below for all you need to know about Domain. Someone's performed a search for air conditioners. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. This is a more important step than it is in desktop optimization, since phones have less computing power and heavy coding and/or images will lead to an even slower mobile user experience. 25 billion+ keyword index. We wrote the blog on SEO — literally. Watch the Whiteboard Friday. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. Large Language Models have taken the world by storm in recent months. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Tie keyword ranking to your services, results, and your client's. Welcome to another edition of Whiteboard Friday, a very special edition, our annual SEO tips of the year edition. This week I want to get a little down in the gritty details. Review marketing team roles, KPIs, and get a better understanding of the roles the. Today, I will take you through the five key considerations, which are audience, commitment, concerns and objections, status versus purpose, and prioritization. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. So some of you probably have seen April 11th, Google made this big move. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A lot of SEO reports include rankings. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to. The Authoritative Content Funnel — Whiteboard Friday. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday…Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. How to Create a Brand SEO Strategy — Whiteboard Friday. Video Transcription. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Check your competitor's page’s structured data. The average Whiteboard Friday post gets between 15-20,000 unique views. The Beginner's Guide to Content Marketing : If you’re brand new to. My name is Dana DiTomaso. Moz is probably the most famous SEO-focused. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I'm annoyed at it, so we're going to talk. See critical SEO metrics as you browse the web with our free Chrome extension. . The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's something that should be maximized. Head of marketing. Keyword Explorer Find traffic-driving keywords with our 1. All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. AI — Whiteboard Friday. In this Whiteboard Friday Ola King walks through how to identify and prioritize technical SEO fixes for your site. I recommend always doing keyword research before drafting your content plan and only creating content based on keywords with at least a search volume of 10 per month. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. To us, it’s clear that AI is going to have a significant impact on the SEO community. Welcome to Whiteboard Friday. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish,. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. November 20, 2023. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. She is also currently a Master of Public Administration candidate at Columbia University, focusing on tech policy & digital. Google’s “People Also Ask”. Step 2: Ask the relevant questions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz The Top 500 US Brands Learn More Learn SEO. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. So the people you plug in here should tend to be competitors that tend to target the same audiences. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. This week we're chatting about cleaning out the cruft from your website. It is the blueprint for how your site presents information (and how you expect visitors to consume that information). Moneyball is the Future of SEO with Will Critchlow. New Feature: Moz ProSEO advantages of switching to HTTPS. In today's Whiteboard Friday, Rand explains what's going on. Or the EU-based manufacturing companies started by women, and I could get on that list with my whiteboard pen company based there. 1. In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for. Today I'm going to talk a little bit about the SEO slog. Link Building | Whiteboard Friday. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. A Moz Whiteboard Friday, for example, is a very indirect example. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile. This approach turns the focus to future goals and action, not just evaluation of the past. 3K subscribers Subscribe 676 31K views 5 years ago #WhiteboardFriday. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Head of marketing. Branding | Whiteboard Friday. I'm Tom Capper, Senior Search Scientist at Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. com’s largest issues (highlighted by Moz Pro) are meta noindex. Understand how to communicate with each other in a way that fits into each other’s processes. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. It's not going to apply to you or to everyone. These are the products, features, and/or services that you’ll build your search intent funnel around. Keyword Explorer Find traffic-driving keywords with our 1. More referrer data. The SEO Elevator Pitch - Best of Whiteboard Friday. I'm a Moz associate. Whiteboard Friday. Then you sign up for a BQ free trial, although what you’re actually getting is a Google Cloud Platform account. I'm the founder and CEO at Distilled. Adding month and year to title tags = 5% lift. Watch the video. Howdy, Moz fans. This week we're chatting about managing tension between user experience and SEO. Your page’s freshness is determined by multiple factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. Now keyword research, you know how important it is, and it forms the basis of all successful SEO. 1. In this Whiteboard Friday, Chris Long shows you how. Pursue engagement, number one rule. Beyond performance metrics, research metrics present another focal point of SEO analytics. I have audited a LOT of links over the last few years. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in Joomla. 1. Morgan has managed Moz content initiatives, including the Moz Blog and Whiteboard Friday, since early 2020. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Content isn't often considered "technical" SEO, but many technical issues with the content itself can impact indexing and rankings. Or if you have a subscription business, like Moz is a subscription business, if you subscribe to our tools, we'll charge you $99 a month or $149 a month. The data already shows that SEOs see these technologies as having the power to significantly disrupt the industry and are already incorporating tools like ChatGPT into their day-to-day processes. 1. Secondly and most of the time you're working. This is a question from Michael Cassatt. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Case Studies Explore how Moz drives ROI with a proven track record of success. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a meeting and you're just proposing an idea, I want you to keep this slightly weirdly named BORA acronym in mind. In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. For a variety of reasons, some authors—no matter how well. Welcome to another edition of Whiteboard Friday. Number three. At the end of your audit, don't write a document that says what's wrong with the website. Then explain why these actions need to be taken and why. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish,. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. 11 hours ago · In the last 12 months, our expert Whiteboard Friday presenters covered the challenges and pitfalls SEOs face in this new world, from implications in the search. In this blog post I will show you my framework to do SEO sprints. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.